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BMW i North American Product & Operations Manager, Jose Guerrero I had the opportunity to sit down with BMW NA’s top man when it comes to electric vehicles, Jose Guerrero at this year’s New York International Auto Show. Guerrero is BMW i’s North American Product & Operations Manager, and has been working in BMW’s electric vehicle programs since the ActiveE pilot program began in 2011. Just before we started the interview, it was announced that the BMW i3 was named the inaugural winner of the World Urban Car Award , so I asked Guerrero for his thoughts on the i3 winning yet another award. “I think it’s a testament to the car. Even though we’re making incremental improvements, like software updates and offering a moonroof, the only real dramatic improvement we’ve made is the addition of the 94 Ah battery. That said, the car is still remaining relevant with the backdrop of increased competition in this segment.   So, to see the continued accolades for a car that launched over...

My concept 2020 BMW i5. BMW's answer to Tesla's Model 3 (shown in Moloughney Red) Designed in conjunction with BMWBLOG In last week's post , we looked at the impact that Tesla's Model S has had on the sales of competing vehicles in the large luxury segment in the US. That set the table for the question of whether or not the Model 3 can have equal or perhaps even greater success in the entry level, premium segment when it hits the streets sometime in the end of 2017 or early 2018. That segment has been owned by BMW's 3-Series for decades, and BMW isn't going to just give it up without a fight. But what exactly can they do? The Model 3 has captured the imagination of the public and Tesla has received over 400,000 reservations in the first three weeks since the reservation process has opened. That staggering number has undoubtedly caused a few sleepless nights for product planners of various OEMs. In fact, if we look at theory of Diffusion of Innovations , the inte...

A recent BMW i3 meet in Southern California. Photo credit:  Steve J. Myung Do you drive a BMW i3, i8 or X5 40e?  Are you a Formula E fan? Do you live in Southern California or can make it to Long Beach at 9:30am on Saturday, April 2nd, and would like to help break the Guinness World Record for the Largest Parade of BMW cars? After the idea was cooked up by a few BMW i3 owners in Southern California, BMW NA got involved to help organize and promote the effort.  It still very much a grass-roots type of effort with social media the primary force of spreading the word. Participants in the event, will get two grandstand tickets to that day's Long Beach Formula E, compliments of BMW NA. Organizers need to get 179 or more BMWs to participate to break the record set in 2008, when 178 BMW Isetta owners organized in  Rödental, Germany and set the current record.  BMW i will also have on display the i3, i8, X5 40e and new 330e at the Formula E Village for participants to v...