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BMW has long said that BMW i wasn't created exclusively for developing and manufacturing their plug in electric vehicles; that it would also be devoted to developing sustainable mobility solutions as well. Car sharing is one of those mobility solutions that are getting a lot of attention lately, and not just from independent companies like Uber and Lyft. OEMs are also getting into the car sharing game, and GM’s Maven car sharing service is now in 13 US cities. BMW’s car sharing arm was initially called DriveNow, but was recently brought entirely in house (DriveNow was a partnership between BMW i and Sixt) and rebranded as ReachNow. The three i3's and two 3-Series sedans used for the car sharing program were parked in front of The Solaire for the announcement on Thursday, December 8th.  ReachNow was launched earlier this year in Seattle, Washington. They then added service to Portland, Oregon and recently became available in Brooklyn, NY. However yesterday, BMW i and the Albanes...

During the i3's development, BMW often used a large city as a backdrop for the concept i3 photo shoots.  Megacity: A metropolitan area with a total population in excess of ten million people. BMW has all along told us that the i3 was designed for urban transport, a glimpse at the future of personal mobility in the megacities of the world. Heck, the code name for it was even "The Megacity Car."  However now that the i3 has been available for over a year, BMW is realizing that the Megacity car is selling better outside the city limits. I've never really accepted that the i3 would do well in the megacity markets, at least in the US, and I've voiced that opinion on many occasions. Having lived with electric cars for the past six years, I've had the experience of driving and charging in the both suburbs and in the city, so I'm intimately aware of the challenges of public charging. I live about 50 miles from New York City and go there frequently. Driving my ele...

If you listen to BMW marketing, they'll have you convinced that the only place to really experience the full benefits of the i3 is to drive it in a city environment. Pretty much every description they offer for the i3 includes how it's a car made for the Megacities of the world. Take this from the BMW i website for instance: "Electric and electrifying – the BMW i3 redefines mobililty(sic): with its visionary design and innovative BMW eDrive transmission it’s the sustainably designed vehicle for everyday urban use." I'm definitely not saying the i3 isn't perfectly capable of negotiating the urban jungle on a daily basis. In fact, city driving is where the i3 is most efficient. Driving streetlight to streetlight, using the regenerative braking to recapture much of the energy used, since you rarely drive for long without needing to slow down, is the type of driving that will allow for better overall range.  Aside from this efficiency advantage and the fact tha...