Can BMW Fend Off The Charge of the Tesla Model 3? Part 1

Two years ago a wrote I post suggesting that Tesla and BMW would eventually face off . That's clearly going to happen with the launch of Tesla's Model 3. We’ve all seen upcoming products being described with buzzwords like “revolutionary” and “disruptive” that later translate into something much less successful after the public actually gets a chance to experience them. I can remember the hype leading up to the launch of Dean Kamen’s Segway back in 2001 when Amazon’s founder Jeff Bezos boldly predicted, “Cities would be built around (it).” While the Segway has enjoyed some success, it never really penetrated the market much beyond specialized uses, like transportation for police departments, guided tours, and theme parks. On the other side of the coin we can look at what the evolution of the cellular phone has done for communication, and what the digital camera has done for photography and the film industry. Both products revolutionized their respective industries ...