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Note: This article first appeared on BMWBLOG Mercedes-Benz and BMW saw the most significant spikes in traffic on Edmunds.com after their ads ran during Super Bowl XLIX. By the end of the game, the Mercedes-Benz AMG GT had the biggest cumulative spike in traffic, with a 2189% jump over previous Sunday averages on Edmunds.com. The BMW i3 captured the second most buzz on Edmunds.com ; its cumulative traffic climbed 583%. “Even though these two advertised vehicles are likely to be sold in small volume to niche audiences, the BMW and Mercedes brands will enjoy the overall buzz they have generated, especially as both continue their efforts to grow their overall reach into new car shopper segments,” said Edmunds.com Sr. Analyst Jessica Caldwell . “Both brands will be quite happy that the millions of dollars they invested had the desired effect.” Vehicles With Largest Cumulative Traffic Increases on Edmunds.com During Super Bowl: Mercedes-Benz AMG GT  2189% BMW i3  583% Lexus...

Even though the Super Bowl is still about a week away, today BMW released the 60 second i3 commercial which will air during the big game. The commercial begins with a flashback to a live filming of NBC's Today Show in 1994 with Katie Couric and Bryant Gumbel Talking about the internet. They have absolutely no idea what it is or how one might use it. They even can't agree on what the "@" symbol on a keyboard means. It's really hard to imagine this, since in the 21 years that have passed since this was filmed, the internet has integrated its way into all of our lives so much it is difficult to image life without it. That's the whole point of the commercial. Things that seem foreign to us today may be the norm very soon in today's rapidly evolving world of technology. After the flashback, Katie and Bryant are sitting in an i3, and their conversation sounds very much like the one they had 21 years ago, struggling to understand what the i3 is and even how it wa...