Posts

Showing posts with the label Bridgestone Ecopia

BMW i3 Wheels and Tires: What you need to know

Image
You get a better view of just how tall and thin the tires on the i3 are without the body in place Note: This was originally posted on February 17th, 2014. I have had so many people message me about tire and wheel size information that I thought it would be a good idea to repost it. One of the more talked about features of the i3 is its tires. Not for decades has there been a car with such tall and narrow wheels and tires. Since the 70's, the trend has been for tires to get wider and wider, and that is especially true for performance cars since more rubber on the ground generally means better roadholding. Performance is critical for any BMW Then came along the i3. It's BMW's quirky-looking mega-city car, and the first electric car from the brand. With all the incredibly unique aspects of this vehicle, it's still the tires that catch most peoples attention when they first see it in person. They just aren't used to seeing such tall and thin tires on a car, let alone a...

Bridgestone's "Ologic Technology" and the i3

Image
Much has been made about the tall narrow tires on the BMW i3. They are really unlike any tire on any other car currently in production and they certainly don't look like they belong on a BMW. However BMW and Bridgestone did their homework on this, and accomplished the goals they set out to. That was to develop a tire that is not only efficient, but also delivers the performance expected of any BMW. How did they do it? Ologic technology. Yep, they developed something so new and advanced you have never even heard of it before! So while I as the Geneva Motor Show a few weeks ago, I made it a point to stop by the Bridgestone exhibit to ask about this new mysterious "Ologic Tech". As I approached the Bridgestone area, I could see they had a Capparis White i3 on display with it all lettered up promoting this new Ologic technology, and they even had an award in a case next to it that proudly displayed that Bridgestone won the 2014 Tire Technology International award for Tire Tec...