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BMW i North American Product & Operations Manager, Jose Guerrero I had the opportunity to sit down with BMW NA’s top man when it comes to electric vehicles, Jose Guerrero at this year’s New York International Auto Show. Guerrero is BMW i’s North American Product & Operations Manager, and has been working in BMW’s electric vehicle programs since the ActiveE pilot program began in 2011. Just before we started the interview, it was announced that the BMW i3 was named the inaugural winner of the World Urban Car Award , so I asked Guerrero for his thoughts on the i3 winning yet another award. “I think it’s a testament to the car. Even though we’re making incremental improvements, like software updates and offering a moonroof, the only real dramatic improvement we’ve made is the addition of the 94 Ah battery. That said, the car is still remaining relevant with the backdrop of increased competition in this segment.   So, to see the continued accolades for a car that launched over...

BMW continues to make news with regards to electric vehicle infrastructure and customer charging programs. Coming off yesterday’s Nissan partnership news, today BMW has announced the expansion of their ChargeNow by EVgo program. The ChargeNow by EVgo program was initiated by BMW in November of 2015, and was active in 25 ChargeNow DC Fast EVgo metro markets. The expansion now includes the entire national network of DC Fast charging station in 33 states covering more than 50 metro areas. BMW claims that the now-expanded network will be accessible for over 92% of new i3 owners. There are a number of different options and aspects of the ChargeNow EVgo program, including two years of unlimited, free DC Fast charge access to BMW i3 owners that purchased or leased a new i3 from November 1st, 2015 onward.   From the press release: ChargeNow by EVgo no-cost and specially priced public charging programs - exclusively for BMW i and iPerformance drivers - now available in more than 50 metro ...

Do you live in the San Francisco Bay Area and drive a BMW i3, i8, X540e, 330e or 740e? If so, would you like to get paid to participate in BMW i's award winning ChargeForward initiative, while helping to shape the future of electric vehicle charging? BMW is seeking 250 individuals to participate in the second phase of the ChargeForward initiative, which will last approximately 24 months. The first phase of the program is now complete, and volunteers are needed for the second phase, which begins in January, 2017. This phase includes vehicle to grid managed charging, and stationary energy storage systems which utilize repurposed MINI-E battery packs. Back in 2015, this program won the ESNA Innovation Award for EV Battery 2nd Life Energy Storage System. From the ChargeForward website: The second phase of ChargeForward, from January 2017 through December 2018, is expected to demonstrate expanded benefits of charging optimization through management of both current and projected future c...

My concept 2020 BMW i5. BMW's answer to Tesla's Model 3 (shown in Moloughney Red) Designed in conjunction with BMWBLOG In last week's post , we looked at the impact that Tesla's Model S has had on the sales of competing vehicles in the large luxury segment in the US. That set the table for the question of whether or not the Model 3 can have equal or perhaps even greater success in the entry level, premium segment when it hits the streets sometime in the end of 2017 or early 2018. That segment has been owned by BMW's 3-Series for decades, and BMW isn't going to just give it up without a fight. But what exactly can they do? The Model 3 has captured the imagination of the public and Tesla has received over 400,000 reservations in the first three weeks since the reservation process has opened. That staggering number has undoubtedly caused a few sleepless nights for product planners of various OEMs. In fact, if we look at theory of Diffusion of Innovations , the inte...