BMW And ReachNow To Offer i3s As Building Amenity in NYC
BMW has long said that BMW i wasn't created exclusively for developing and manufacturing their plug in electric vehicles; that it would also be devoted to developing sustainable mobility solutions as well. Car sharing is one of those mobility solutions that are getting a lot of attention lately, and not just from independent companies like Uber and Lyft. OEMs are also getting into the car sharing game, and GM’s Maven car sharing service is now in 13 US cities. BMW’s car sharing arm was initially called DriveNow, but was recently brought entirely in house (DriveNow was a partnership between BMW i and Sixt) and rebranded as ReachNow. The three i3's and two 3-Series sedans used for the car sharing program were parked in front of The Solaire for the announcement on Thursday, December 8th. ReachNow was launched earlier this year in Seattle, Washington. They then added service to Portland, Oregon and recently became available in Brooklyn, NY. However yesterday, BMW i and the Albanes