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Showing posts with the label NYIAS

NY International Auto Show: One on One Interview With BMW's EV Boss

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BMW i North American Product & Operations Manager, Jose Guerrero I had the opportunity to sit down with BMW NA’s top man when it comes to electric vehicles, Jose Guerrero at this year’s New York International Auto Show. Guerrero is BMW i’s North American Product & Operations Manager, and has been working in BMW’s electric vehicle programs since the ActiveE pilot program began in 2011. Just before we started the interview, it was announced that the BMW i3 was named the inaugural winner of the World Urban Car Award , so I asked Guerrero for his thoughts on the i3 winning yet another award. “I think it’s a testament to the car. Even though we’re making incremental improvements, like software updates and offering a moonroof, the only real dramatic improvement we’ve made is the addition of the 94 Ah battery. That said, the car is still remaining relevant with the backdrop of increased competition in this segment.   So, to see the continued accolades for a car that launched over...

Q&A with BMW's Jose Guerrero at the New York Auto Show

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Jose explaining the features of the concept i3 at the BMW i Born Electric Tour back in 2012 Having been in BMW's trial lease e-mobility program for five years, I've been able to get to know many of the program managers and engineers working at BMW i in North America. Jose Guerrero, P roduct Planning and Strategy Manager for BMW i, is one of only a few people at BMW of North America who has been a constant force in the program over the years. That's the nature of the auto industry though. People move around within the company, and often even leave to take on positions at competing OEMs. So when I saw Jose's name on the list for available interviews at this year's New York Auto Show, I quickly reserved a half hour to sit down with him and talk about the i3 and the future of BMW i. My i3's battery pack. It was removed from the car in less than an hour. Future Battery Replacement The first question was easy. There has been a lot of talk about recent comments by BMW...